“It seemed like a good idea at the time.”
How often have we heard someone say that? How many times have we said it ourselves? And it almost always comes as a response to the same question:
“What were you thinking?”
Our minds have a funny way of convincing us that our ideas will succeed on strength of creativity, sincerity, ingenuity, and necessity. We might have identified the true source of the problem; we might have formulated a real solution; we might be 100% committed to making things better.
But none of that is enough without two critical components:
Implementation and perception.